Spotlight Speaker – Melina Palmer

Melina Palmer – “Consumers Are Weird: How Irrational Behavior Impacts Your Business”

MelinaPalmerWe are excited that Melina Palmer is the featured Spotlight speaker at our upcoming Tuesday, February 13th Exceptional Connection Networking Luncheon at The Pizza Coop & Ale House in Woodinville.

Don’t Delay Grab Your Seat Today before Sold Out!
$40 – “Early Bird” Eventbrite rate ends January 31st at 9pm

Button LuncheonMelina Palmer has been building and reimaging brands for a decade, most recently at Verity Credit Union where the fresh, new “truth” brand launch nearly tripled brand awareness in less than two years.

Melina has always been fascinated by the psychological influences behind consumer behavior, which inspired her to pursue a Masters in Behavioral Economics from The Chicago School of Professional Psychology. A Filene i3 alumna, she loves to bring innovative practices to organizations. Prior to joining Verity, Melina worked at an advertising agency and launched her own credit union consultancy, with clients across the country. She was also the first individual to graduate from the University of Washington’s Global Honors Program with a degree in business, and her senior thesis was presented at the Association of Consumer Research Symposium in Hyderabad, India. Melina also loves to sing, and says singing the anthem at a Mariner’s game is one of the coolest things she has done so far.

Melina will share “Consumers Are Weird: How Irrational Behavior Impacts Your Business”

The human brain is led by its subconscious processing – which means people to make illogical and irrational decisions. Unfortunately, we use our conscious brains to build our companies, strategies, products and positioning – causing a misalignment. While human behavior is not always rational, it is very predictable.

Melina shares relateable examples using concepts from Behavioral Economics, and at this event you will learn about:

– Loss aversion
– Anchoring & Adjustment
– Availability
– Relativity

Don’t worry – Melina is about more than mere concepts. You will walk away with simple tips anyone can apply right away for immediate impact in their business.

To learn more about Melina go to: Brands That Soar

Don’t Delay Grab Your Seat Today before Sold Out!

$40 – “Early Bird” Eventbrite rate ends January 31st at 9pm

Button LuncheonHere are all the Details:

Date: Tuesday, February 13th

Time: 11:00am – 2:00pm (includes extended mix & mingle networking before and after event)

Location: 
The Pizza Coop & Ale House
13317 Northeast 175th Street
Woodinville, WA 98072

The Earlier You Register, The More $ You’ll Save!

– $40 – “Early Bird” Eventbrite rate ends January 31st at 9pm
http://exceptional-connections-wv.eventbrite.com

– $50 – “It’s Not Too Late” Eventbrite rate is available until Monday, February 12th at 9pm

– $55 – “Last Chance” or “Pay at the Door” rate if not Sold Out!

Don’t Delay Reserve your Seat Today!
Button Luncheon
Feel free to contact ECN Founder Cyndi Dady at cyndi@exceptionalconnectionsnetworking if you have any questions about our upcoming events.

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